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February 2, 2026 · 2 min read timeDigital engineering company Nitor has appointed Jens Krogell, M.Sc. (Econ.), as its new Chief Executive Officer. Krogell, 46, will assume the role on 2 February 2026. This appointment strengthens Nitor’s strategic position as a partner for business-critical solutions and supports the company’s growth objectives.
Krogell joins Nitor from Vincit Plc, where he has served as Deputy CEO, Chief Growth Officer, and Chief Strategy Officer. Previously, Krogell was CEO of Bilot Plc (which later merged with Vincit) and co-founder and CEO of Motley Agency. Bilot acquired Motley in 2021, which paved the way for Krogell to progress from founding and running a company to holding executive roles in a publicly listed company.
With over 15 years of experience in business development, leading expert organisations, and accelerating digital growth across various market cycles, Krogell brings a strong entrepreneurial background. He has also worked as a consultant helping Finnish companies expand internationally.
Krogell was drawn to Nitor by its reputation as one of the industry’s most respected communities, known for its top-tier expertise in business‑critical solutions and commitment to sustainable digital development.
“Nitor has an exceptional reputation and a culture that attracts and retains the best professionals. I feel privileged to lead a company that is not content with the status quo but is eager to build the next chapter. My first priority is to listen and understand. I want to work together with Nitor’s experts and our customers to identify areas where we can increase customer value through digitalisation and AI”, he says.
Krogell’s leadership is characterised by a clear strategic direction, collaboration, and a culture that combines ambition with sustainable ways of working. In his free time, he enjoys sailing with his family and their dog Ruffe.
“We warmly welcome Jens to Nitor. Jens excels at leading both growth and people, which aligns excellently with Nitor’s culture and objectives. He brings a fresh perspective to our operations and development, strengthening our ability to deliver increasingly comprehensive solutions to our clients. Nitor is on a growth trajectory – both in terms of recruitment and business results. We will continue to build on our strengths: top-tier multidisciplinary expertise, continuous learning, and our proven capability to build digital solutions that deliver client value and address future needs”, says Sari Vuola-Vuorinen, Chair of the Board, Nitor.
