Sanoma’s consumer sales went online

Sanoma Sales Platform

Customer

Sanoma

Challenge Sanoma needed a centralised platform that could adapt to the needs of all consumer sales channels.

Results Transactions transmitted through the platform and the turnover they generated started to grow immediately after the first implementation.

Benefits The centralised system supports multi-channel sales cost-effectively.

Sanoma needed a centralised platform that could adapt to the needs of all consumer sales channels. Nitor built a centralised sales platform with continuous invoicing as well as its own solution for customer service needs.

A key part of the digitalisation of Sanoma's business operations

All of the company's consumer sales channels will be centralised to the new Sanoma Sales Platform. It operates the online services of Helsingin Sanomat, Ilta-Sanomat, Ruutu, and Nelonen Media, among others. With the Sanoma Dashboard tool, customer service runs like clockwork.

Agility and new business operations

Thanks to the agile project, Sanoma has been able to launch new online sales services for its key products and following a record-breaking schedule. In addition to order management, invoicing and product management, among other things, the platform will enable cross-branding, which has provided many new business opportunities. With Nitor's digital engineering skills, the harvest is already being reaped: the transactions transmitted through the platform and the resulting turnover have been growing since the first implementation.