The starting point of the renewal was diversifying the service, which had previously been largely based on programme recordings made by users. The aim was to provide users with better visibility into the ever-expanding content of the service, to highlight popular programmes and to offer the opportunity to find new content effortlessly. At the same time, unlimited recording capacity was made available to all users.
Those who have used streaming services understand the challenge of making a choice from a huge selection. In planning the renewal of DNA TV, the aim was to prioritise the discoverability and categorisation of content. This was done by building a clear division of programmes and films into categories and the different genre classifications within them. Now, fans of action movies or reality series can easily find content that interests them.
In addition to user-saved content, categories also make it easy to keep track of upcoming shows and programmes. A new type of programme was also added, automatic recordings, which are used on some of the channels. With the Watch Afterwards function, the user does not have to save the programmes manually but finds them saved in their service for a certain period of time.
In conjunction with the renewal, the front page of the service was also updated. Previously the front page included only live broadcasts, but now it provides quick access to the user's own recordings, the updated programme guide, search functions and Movie Rentals, where the latest blockbuster films are located, among other things.