Course description

The digital age sets continuous demands for product development and product management to develop and deliver innovative products and increased value at a higher speed. Agile product management is an adaptive approach to product planning, where learning from the customer throughout the product’s lifecycle becomes a key component.

Learning objectives

  • Use Design Thinking to achieve desirable, feasible, and sustainable outcomes

  • Explore market needs, segmentation, sizing and competitive landscape

  • Manage value stream economics, including pricing and licensing

  • Use empathy to drive design

  • Apply product strategy and vision

  • Develop and evolve roadmaps

  • Execute and deliver value using SAFe

  • Explore innovation in the value stream

Topics covered

  • Analyzing your Role as a Product Manager in the Lean Enterprise

  • Continuously Exploring Markets and Users

  • Driving Strategy with Market Segmentation

  • Using Empathy to Drive Design

  • Defining Product Strategy and Vision

  • Creating Roadmaps to Build Solutions

  • Managing Value Stream Economics

  • Creating Innovation in the Value Stream

Target group

Product Managers, Business Owners, Consultants, Agile Coaches, Product Owners, Release Planning, Epic Owners, Solution Managers

To fully benefit from this training, it’s recommended that you have one current SAFe Certification and that you have already used Agile Methods in your daily work.

Group size

  • Minimum number of participants: 8

  • Maximum number of participants: 20

Pricing and terms

  • Early Bird, 2 195 € (+VAT) per person. Enroll at least one month before the course starts.

  • Normal, 2 395 € (+VAT) per person.

  • Payment only by invoice

  • Cancellation policy: Cancellation has to be done 14 days before the course start to avoid costs. Cancellations made later than 14 days prior to the course will be charged 50 % of the course price. In case of no show the full price is charged. The organizer reserves the right to cancel or postpone the course if the minimum number of participants is not reached.